South Africa’s telecoms companies face significant consumer sentiment challenges

The latest South African Telecommunications Sentiment Index, undertaken by PwC South Africa in collaboration with DataEQ, has revealed that the local telecommunications industry continues to face significant challenges related to consumer sentiment. An assessment of 1.62-million public mentions about Cell C, MTN, rain, Telkom and Vodacom from January 1 to December 31, 2023, found that, with a negative Net Sentiment score of -18.8%, local consumer sentiment toward telecommunications service providers lag other industries such as banking, insurance and retail.

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