MOROCCO – Kentucky Fried Chicken (KFC) Morocco has signed a partnership agreement with Mexican multinational baking company Grupo Bimbo to enhance its offering.
Under the partnership, the fast-food chain will avail to its customer a wide range of baked and pastry products, including brioches, small cakes and tortillas distributed by Bimbo in Morocco.
“We are happy with our collaboration with a partner of choice such as Bimbo. We are convinced that this renowned brand, which is recognized worldwide in the field of bakery, will delight our customers with the quality of its products,” says Anas Kadmiri, Operations Manager of KFC Morocco.
The alliance, according to reports by Agenceecofin, comes at a time when KFC intends to open 10 new points of sale in 2022 thanks to an investment of US$3 million an approach that will bring the total number of its branches to 30.
“Bimbo will support the growth of KFC Morocco during its next restaurant openings, and will offer it innovative products that adapt perfectly to the needs and requirements of its customers,” explains Baptiste Leroux, CEO of Bimbo Morocco.
As a reminder, KFC has been established in Morocco since 2001 and currently has 450 employees there.
For its part, Bimbo has been operating in the Cherifian Kingdom since 2017 and has a production plant in Casablanca, certified IFS FOOD, a standard recognized by the GFSI (Global Food Safety Initiative).
This allows the conformity of products and processes to be assessed in terms of food safety and quality and certified “YUM! Food Safety” – KFC’s parent company food safety standard.
As a result, Bimbo Morocco guarantees irreproachable quality as well as compliance with the most demanding standards in terms of food safety.
“To guarantee a unique taste and gastronomic quality to all its products, KFC works only with suppliers who scrupulously respect rigorous specifications and very precise quality criteria,” declared Anas.
In the global arena, the baker has strengthened its presence in Brazil with the opening of its largest and most modern baking plant in Pouso Alegre.
The facility at Pouso Alegre in Minas Gerais has approximately 200,000 square feet of floor space and has been in operation since December 2021.
It represents one of the largest investments in the Latin American region, creating 600 direct and indirect jobs, according to Bimbo QSR.
The plant includes a production line that is fully automated with large-scale technology, capable of producing various types of buns and rolls at high speed.
The Mexico-headquartered company operates four other plants in the Brazilian states of São Paulo and Minas Gerais.