KENYA – Kenya Breweries Limited (KBL), subsidiary of East African Breweries PLC (EABL) has officially revealed its next-generation logo, as a part of the company’s centenary celebrations.
The new logo encompasses the initials of the business name creatively merged with 10 barley leaves symbolizing the 10 decades since KBL was founded.
It was designed by Anncatherine Njuhi, a 23-year-old former student at the Buruburu Institute of Fine Arts.
Njuhi was part of the competition KBL Still Got Skillz? Logo contest that commenced in November last year, where more than 600 youth between 21 and 25 submitted designs.
In recognition of her skills, she has pocketed Ksh1million and an internship at JWT/Scanad, a part of WPP-Scangroup.
Speaking during the launch, KBL Managing Director John Musunga, said, “One of the main things we wanted to do is change our logo and embrace a more modern look and feel that will potentially last another 100 years. We are excited to see what the next 100 years will bring.”
The second-placed logo was submitted by Bragin Maina and the third-placed by Austin Kamande and they took home Ksh500,000 and Ksh250,000 respectively, reports Capital Business.
A similar logo competition dubbed Got Skillz? in 2019 culminated in the design of a new logo for the parent company EABL, as it relocated its corporate offices to the Garden City Business Park along the Thika Super Highway in Nairobi Kenya.
Elvis Otieno, who was a student at Multimedia University at the time won the competition and after an internship period, has built his career to become an Art Director at Scanad.
The company’s Group Corporate Relations Director, Eric Kiniti, described the unveiling of the new logo as the first in a series of events and activities that are part of the celebrations, which are intended to involve all residents of the East African region.
“Today, we are happy that we have what we aimed to achieve at the end of the process, which is to have a new logo that is a fitting refreshment as we mark our centenary year as EABL along with our flagship beer, Tusker,” said Kiniti.
A logo being a company’s unique identity, the launch of new corporate identities resonates with most organizations as they mark a major milestone.
KBL’s sister company in Tanzania, Serengeti Breweries Limited (SBL), unveiled a new corporate logo in 2019, representing the company’s transformative journey since inception over two decades.
Meanwhile, Nigerian Breweries Plc, has kicked of its 75th anniversary celebrations by debuting a new logo depicting a bust of excitement and youthfulness, featuring the green and white colours of the Nigerian flag, a testament of being a proudly Nigeria company.