NIGERIA – Unilever Nigeria Plc, producers of Lipton Yellow label, has launched a new variant for tea lovers as it steps up its growth plans.
The new offering labelled Lipton ‘Extra Strong’, which has enjoyed acceptance in other markets, was recently introduced to the Nigerian tea market.
It is crafted to cater to tea lovers who prefer a stronger tea taste, bursting with flavour, featuring a darker colour and intense uplifting aroma.
The tea’s heightened organoleptic characteristics are courtesy of the high-quality sun-ripened tea leaves, freshly picked for their brightening, rich, and aromatic flavour and processed with a new sunburst technology.
“We are elated to introduce the new Lipton tea bag to our customers across Nigeria. With every cup of Lipton tea enjoyed, we strive to create genuine connections between people, turning each consumption moment into a quality connection.
“At Lipton, we believe that tea brings people together, so, we are here to help people be present in the moment and make those moments together more meaningful and special over a cup of tea,” said Chiedozie Egbuna, General Manager, West Africa, Ekattera.
Unilever seeks licence to upgrade power plants
Meanwhile in East Africa, Unilever Tea Kenya Limited is seeking regulatory approvals to generate, transmit and supply power to its tea estates in the Western region.
The company said in a statement published on a local daily that it will make a licence application to the Energy and Petroleum Regulatory Authority (EPRA) on 8 February 2022.
The project, which will be implemented in Kericho and Bomet, will see the current Kimugu and Jamji Power stations upgraded from where the electrical power will be generated from.
In plans to save energy costs, the firm in May 2019 had a 619 kWp solar plant commissioned in its Kericho farm.
This was through a partnership between Unilever and CrossBoundary Energy which saw the first on-site solar installation for a Unilever facility in Sub-Saharan Africa.
CrossBoundary Energy sold power from the solar plant to Unilever via an innovative 15-year power purchase agreement.
The new application comes at a time when local firms are shifting to own-power sources to boost efficiency on their facilities amid frequent outages.
Firms argue that unrelenting power blackouts have raised operating costs at some of their plants.
With this move, Unilever joins other companies like Kapa Oil Refineries, Oserian Flowers, Africa Logistics Properties (ALP), London Distillers, East African Breweries Plc, turning to alternative sources of power.